Canadian Drink RE7 Celebrates Walmart Launch
Small town beverage start-up catapults into national prominence with Walmart Canada
Calgary, AB: April 7, 2015, RE7 Global Industries Inc., an Alberta based company specializing in creating beverages to promote healthier lifestyles, announced that they have added Walmart as their first national retail destination.After building their distribution network through direct sales and partnering with independent territorial distributors across Canada, RE7 has now landed an agreement with Walmart Canada. In the month of April, RE7 will be on the shelves in 264 Walmart locations nationwide.
Of the company latest milestone, RE7 VP Mathew Park, We have come a long way from the days of mixing our drink over the stove in the kitchen on the family farm. We are excited that we are finally able to make the drink available nationally with a retailer as well recognized as Walmart.It is a very important step in our quest to help people feel better by providing a healthy drink option in a market full of sugar-loaded pop and sport drinks.RE7 contains no stimulants, artificial flavours or colours, is sweetened with stevia extract and contains 20 calories per serving.
IN 2013 RE7 identified an ideal partner with the fast-growing sport of volleyball and soon became the Official Drink of Volleyball Canada.Their partnership with Volleyball Canada helped catch the attention of Walmart and the demand created by the national reach of volleyball enthusiasts were instrumental in finalizing the agreement. RE7 continues to promote its drink at Volleyball Canada Championships events across the country and is actively supporting and hydrating the Canada’s Mens and Women’s indoor and beach teams on their road to the 2016 Rio Games.
RE7 has barged onto the beverage scene with clever thought provoking slogans and appealing personal incentive campaigns made visible through various marketing platforms:
– REthink Your Drink
– Serve 1 Up!
– The 7 Day Challenge